Many businesses still think their prospects and customers aren’t using their mobile phones to search for local products and services. Because of this, they neglect to mobilize their marketing efforts all together, which is a huge mistake.

Can you believe in the past ten years, U.S. wireless subscriptions have increased by a dramatic 254%, resulting in more active mobile devices than people? More than 98% of the country has 3G coverage, and there are more 3G customers in the U.S. alone than in France, Germany, Italy, Spain, and the UK combined. In addition to that, economists predict that by 2016, total app downloads will surpass 44 billion.

With these numbers climbing every day, the most market-savvy businesses are rushing to join the mobile marketing community. Mobile-friendly websites offer significant advantages over traditional advertising techniques, including immediate accessibility and improved customer engagement. If your website does not load on a mobile device, you have pretty much zero chance at getting their business.

Have you ever tried to pull up your website on a mobile device? Did it take forever to load? Did it even load at all? Some businesses don’t even take the time to check to see how their websites are showing up on mobile devices. If you haven’t checked to see how your website looks on a mobile device, chances are that you are missing out on a lot of potential business.

Potential customers no longer glimpse an ad and jot it down for later follow-up. Instead, through mobile websites, they instantly obtain company information, place a call, and/or request information with a touch of a button or a tap on a screen. In fact, with Quick Response Code (QR code) technology and barcode scanners preloaded into the most popular phones, there is no need to type in a web address. One click takes the customer directly to the desired webpage, where convenience and impulse purchasing result in more sales for business owners.

Businesses cannot afford to ignore mobile website. As far as mobile web users are concerned, out of sight is out of mind.

What does an effective mobile website design look like?

You can see from the images above there are major differences between a standard website and a mobile website when viewed on a mobile device. Take note of how:

1) The mobile website site all fits into one screen, no need to scroll or expand/pinch information to view the site. You can see the mobile website design allows for easy reading on a mobile device, with large text and rich colors.

2) The “thumb friendly” features on the mobile website allow users to easily
navigate the site.

3) The “Tap to” features on the mobile website give the user the ability to “tap” a button to call, email, text, see a map, etc.

These are just a few of the major features of a mobile website, but certainly not the only ones!

How Does a Mobile Website Work?

First of all, a mobile website is simply an extension of your existing website. Any development company that tells you it is a complete “re-build” is misleading you.

Take Your Site Mobile will take your existing website and make a “mobile copy” of it.
We will work with you determine the features you want to emphasize and create an easy to read, easy to use mobile website that maintains the theme and look of your standard website. When we are done your new mobile website design; your mobile web address would be “m.yourdomainname.com”.

Your Current Website Doesn’t Change

One thing you need to be clear on when it comes to having a mobile friendly
website, your current website doesn’t not change. It stays exactly the same and only a simplified mobile version of it is added on to your current website. That means your website will detect when someone searches for you on a mobile phone and will direct the user to the mobile version of your website. This gives mobile users a quick way of finding what they need from your website at that very moment. There is no fear of losing anything you already have.

A Mobile Website Will Drive Growth for Your Business.

There has been a lot of research released recently suggesting that mobile searches are expanding at an exponential rate. In fact, Google has stated they have seen a 400% increase in mobile searches over the past year, and 95% of mobile internet users looked up LOCAL information, and 61% of them called the business as a result of that search. These facts alone should have you asking how do I get a mobile site now?

Don’t be fooled by the mobile application craze and the companies that are
promoting them to you. Do you really think next time someone is looking for pizza they are going to download an app? I would suggest they are much more likely to type in their mobile devices browser “your city name” pizza, and if your site is mobile optimized it is going to show up ahead of the ones that aren’t.

The last thing we want you to know is if you are currently working with a web development company you do not need to “move” all of your services to us (of course you can if you wish). When we build a mobile website for you we will simply provide your web company with a small “snippet” of code to add to your existing website and your mobile website will be up and running.

A Mobile Website Design will drive growth for your business.

Contact us today for your customized Mobile Site.